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With a movie career and Hollywood production company well into full swing , its a surprise that Ice Cube‘s 8th (solo) album Raw Footage has ever come to be. Sure, just a year and half ago Cube rode the
crunk-wave of sucess with Lil Jon. But, Laugh Now, Cry Later didn’t get all-up in your social-political grill like Amerikkka’s Most Wanted is capable of. Arguably, Cube’s last record was too much ‘gangsta-boogie’ and not enough ‘ fuck the police’.
With Raw Footage, we find Cube (still) verbally teetering between personas. Not in a Sybill (multiple personality syndrome sort of way mind you)–but definitely an emcee running the gauntlet of emotions and wearing a variety of topical hats. Getting folks to both instructively listen (ergo edutain) but to also get their groove on.
Connecting gangsta rap-past to present, Cube blazes new trails with current gangsta-rap heroes Young Jeezy on “I Got My Locs On” and The Game, “Get Use To It.“ Guest collabs aside, the emphasis on Raw Footage is definitely on the ‘raw’–as in raw emotion/feelings on the issues Ice Cube takes a stand-on.
Ever the opinionated observationist, Cube finds moments to call-out societal hypocrisy with tracks like “Gangsta Rap Made Me Do It.“ Similarly, Cube takes a position against genre whackness, Internet piracy and Viacom on the funk-driven “Tomorrow;” and again questions societal institutions on the table-turning “Hood Mentality.” Comparing the often nostalgic salute of all things “ghetto” to early 19th century slavery–Cube puts the lauded hood mentality on blast with the rousing chorus that begs the question,“ If you don’t wanna shake that hood mentality, how the fuck we suppose to change our reality?”
Taking a breather from the ’serious’ Cube brings some brag-rap to the table on “Do Ya Thang,” which is actually bested by the ego-tripy (and very club appealing), “Jack N The Box.” The rolling horns, Teak Da Beatsmith hooks Cube up with on “Thank God” literally ooze California swagger. And the surprisingly positive message of hope on “Cold Places” just might leave long-time Cube fans wondering if all those Family-oriented movies may some how have soften-up the original ‘niggathatulovetohate.’
The tenacity of Cube’s vocals may have toned down since his Death Certificate/Predator days, but they still carry weight with brash veracity. With this record Cube is most certainly taking the time to smell the roses. (What’s left to prove?) The lone issue amiss with this record are the sonics Ice Cube utilizes to convey his message. Of all the albums in his discography, Raw Footage is almost too polished given Cube’s penchant for gruff-and-grime rhyme. The beats are less organic, but the overall feel of the album packs a cinematic punch.